Embarking on a Journey to HubSpot CMS: Native SEO Features and Integrations
Are you ready to switch to HubSpot CMS but intimidated by the task of optimizing your website for search engines? Don’t worry, we’ve got you covered! As a HubSpot partner and SEO guru, we’ve designed a roadmap specifically for those new to the platform. In this article, we’ll dive into the most essential native SEO features and integrations available in HubSpot.
Hosting
HubSpot makes hosting your site easy by providing hosting as part of your CMS subscription. This eliminates the need for a separate hosting provider, which is a common requirement when building a website on other platforms such as WordPress.
Content Delivery Network (CDN)
Global businesses can ensure their website loads quickly and is protected from DDOS attacks with HubSpot’s built-in CDN, which uses Cloudflare’s technology. This feature is available at no extra cost and requires no additional setup.
Secure Sockets Layer (SSL) Certificate
Having an SSL certificate is a must for SEO, and HubSpot provides one as part of your subscription. This certificate renews automatically as long as your site remains on HubSpot.
Redirects
Marketers without experience in updating .htaccess files or setting up redirects can use HubSpot’s WYSIWYG redirect tool. You can bulk import redirects via CSV or build them out individually.
Sitemaps
HubSpot automatically generates a sitemap that you can submit to Google Search Console (GSC) without the need for any other plugins.
Monitoring & Security
HubSpot’s CMS includes a monitoring and firewall system to detect and prevent DDOS attacks. Third-party tools, such as Sucuri, are often needed when running on WordPress or other CMSes.
Ongoing Updates
HubSpot manages all CMS and plugin updates, eliminating manual updates required on other platforms.
Accelerated Mobile Pages (AMP)
HubSpot provides the ability to enable AMP on your blog, making it easy for users to find AMP versions of your blogs on mobile devices.
Topic Planning
If you’re pursuing a topic cluster approach for your SEO, HubSpot content planning tools provide a visual schematic. This tool offers lightweight keyword research, internal linking, and analytics to understand how certain topics are helping you generate organic traffic.
On-Page SEO Tools
On-page recommendations allow you to see specific recommendations at the URL level and the relative impact of fixing them. There are also optimization recommendations built into the CMS page editor to ensure all your on-page SEO bases are covered.
Generative AI Content Functionality
As AI-written content gains steam, HubSpot is exploring generative AI functionality that allows you to rewrite, expand, summarize, or change the tone of existing content.
SEO Tool & Analytics Integrations
Google Search Console is integrated into HubSpot’s page publishing and SEO analysis tools to provide granular data by page, device, and channel, allowing you to identify new keyword opportunities for continued optimization. HubSpot’s integration with Google Analytics ensures proper tracking of all your HubSpot-hosted content.
Third-Party CMS Integrations
HubSpot allows most marketing, sales, and customer success apps to integrate with its platform, making it easy to expand your marketing capabilities.
What SEO Tools Are Missing From HubSpot CMS?
Though HubSpot is an all-in-one platform, some SEO tools used daily by professionals are missing, such as keyword discovery tools, crawling diagnostic tools, keyword rank tracking, and link building tools.
At SEO Augusta, we specialize in SEO services for businesses using HubSpot CMS. Contact us today to learn how we can help you optimize your website for search engines.
