Link Building Strategies for SaaS Brands: The Ultimate Guide to Boost Organic Visibility
Link building is an essential aspect of driving organic visibility for software as a service (SaaS) brands. By implementing effective link building techniques, SaaS companies can significantly increase their online presence. However, link building in the SaaS industry presents unique challenges and opportunities. In this comprehensive guide, I will unveil eight powerful link building strategies that are currently popular among SaaS companies.
The Basics of SaaS Link Building
In SaaS, link building revolves around creating high-quality and informative content that is valued by bloggers and publishers. This content can include client studies, app data, product comparisons, feature-related content, customer surveys, and executive bios or quotes. Bloggers and publishers seek out sources that enhance the reading experience for their audience, making this approach highly effective.
The most successful link building techniques in the SaaS industry include guest posting, competitor link reclamation, promoting content on social media, and link exchanges. These strategies, when implemented correctly, can drive significant traffic and boost keyword visibility throughout the marketing funnel.
The Impact of Link Building on SaaS Companies
Link building has a profound impact on SaaS companies, leading to improved organic visibility, keyword rankings, online reputation, demo requests, leads, and sales. Backlinks that point to valuable content can enhance the visibility of both top-of-funnel and bottom-of-funnel keywords.
Let’s examine the case of Toast, a versatile point of sale (POS) and management system for various food establishments. Despite having low to medium search volumes for many short-tail keywords, Toast has experienced consistent improvement in organic visibility and traffic. This growth was achieved through strategic SEO, content marketing, and link profile expansion. The example of Toast emphasizes the importance of focusing on links to valuable content.
The Unique Aspects of B2B SaaS Link Building
Link building in the B2B SaaS industry comes with unique challenges and opportunities. These companies have the advantage of generating technical and high-value content across a wide range of topics. Some general site content ideas include competitor comparison pages, integration pages, glossaries, and product feature pages. Furthermore, long-form informational content that demonstrates the software in a case study or offers data-driven insights can be highly linkable.
It’s crucial to create linkable content assets for industry roundups, case studies, or examinations of how customers are solving problems with your tool. By showcasing industry expertise and providing valuable insights, you can attract high-quality backlinks from industry influencers.
The Unique Challenges of B2B SaaS Link Building
SaaS, especially in the B2B space, faces several challenges when it comes to building a strong link profile. These challenges include complex topics that require subject matter experts, niche audiences that make it difficult to find relevant online communities, and limited backlink opportunities due to narrower niches.
Despite these challenges, SaaS companies have the ability to broaden their content topics and attract a wide range of websites. The example of Toast, which achieved significant traffic growth through diverse content topics, showcases the potential for success in the SaaS industry.
Popular Link Building Techniques for B2B SaaS
1. Contextual Guest Blogging: Guest blogging on external websites or blogs establishes authority in your industry and earns high-quality backlinks. Use search operators to find opportunities such as “contributor” or “guest blog.”
2. Social Ads for Linkable Content: Advertise your best and sharable content to niche audiences through social media platforms and remarketing. Engage with audiences that have shown interest in your content to attract natural backlinks.
3. Passive PR for Management and Team Members: Answer questions and provide subject matter experts as sources for bloggers and journalists. Utilize networks like Help a Reporter Out (HARO) to connect with relevant opportunities.
4. Competitor Mentions Links: Identify and secure backlinks that your competitors have already acquired. Use tools like Ahrefs or Majestic to analyze competitor backlink profiles.
5. Link Reclamation: Reclaim lost or broken backlinks by reaching out to website owners and requesting them to reinstate the links.
6. Resource Page Link Building: Find resource pages in your industry and request to have your content included as a valuable resource.
Boost Your SaaS Business with Effective Link Building
Implementing these powerful link building techniques can significantly enhance your SaaS business’s online visibility, keyword rankings, and overall success. By creating valuable and linkable content, targeting niche audiences, and optimizing your link building efforts, you can drive organic traffic, leads, and sales.
If you need assistance with your SaaS link building strategy, SEO Augusta offers top-notch SEO services tailored to the specific needs of SaaS companies. Visit us at https://seoaugusta.com to learn more about our services and how we can help you boost your SaaS brand’s online presence.
