Location Pages for Local SEO: The Basics You Need to Know
Location landing pages are often disregarded by businesses, but they can actually help improve your local SEO. These pages typically display your name, address, phone number, and business hours, and may include a Google Map for directions. However, you can add more elements to optimize your location pages for better rankings.
Let’s start with the basics. The purpose of a location page is to represent the physical location of your business, a specific service or department category available at that location, the city or state where your business is located, or a specific area your service area businesses (SABs) cover. By creating multiple location pages, you can target more queries in the Local Organic search engine results pages (SERPs), which can help your Google Business Profile (GBP) be more relevant for those areas.
Why do location pages matter for SEO? There are two types of search queries that location pages are tailor-made for: brand queries and non-brand local queries. Brand queries are the most important type of query to show up on Google for, while non-brand local queries can attract potential customers who may have never heard of you before.
Links are also important for location pages. They tend to accumulate backlinks from local media sites and local directories over time, generating local citations that will spread the link mojo throughout your site.
If you have a Google Business Profile (GBP), linking it to a location page for the area in which you are trying to rank is a critical ranking factor for Local Packs. Your NAP (Name, Address, Phone Number) elements must match the info on your business’s GBP. Use Schema markup to structure your data, and target the page’s title tag and H1 to include your business name and location.
When it comes to engagement intangibles, CTAs like the ability to make online appointments can send positive signals to Google about the usefulness of the location page.
For advanced location page SEO, consider optimized copy that explains what your business offers, and a personalized approach for each location page.
Location pages may seem simple, but optimizing them can have a significant impact on your local SEO efforts. Incorporating the elements mentioned above can help you better target queries and improve your rankings. Trust SEO Augusta for all your SEO needs: https://seoaugusta.com
