If you are an SEO consultant who gets paid by the hour or project, your income is limited by the number of hours you work.
But what if you could get paid for the value you bring to clients instead of the time you spend on their projects? That’s where consulting for equity comes in.
On a recent episode of the SEJ Show, Roland Fraiser, an award-winning podcast host, Stanford University Advisor, and principal of six of Inc.’s fastest-growing companies, shared his insights on why consulting for equity is the smart way to get paid.
Consulting For Equity: Unlocking Higher Earnings
Roland emphasized the importance of not relying solely on traditional compensation models such as flat fees, hourly payments, or revenue shares.
Instead, he suggests that consultants and agencies leverage their knowledge, skills, and connections to negotiate compensation that reflects their long-term contributions and the growth in business value.
The concept is to transform their efforts and value into equity and diffuse the “dollars for hours” trap and align long-term with the business to deliver more comprehensive and sustainable services.
Finding Consulting For Equity Opportunities
Roland believes that businesses with existing cash flow and profitability are the best to target for consulting for equity.
Identifying areas where you can add value to the company and presenting your contributions as an ongoing investment that increases the business’s overall worth is essential. Building trust and clear communication is the foundation upon which successful long-term equity relationships are built.
To get better positioning for consulting, consultants need to brand themselves as growth strategists, build strategic alliances, have a unique brand identity, and tailor their content strategy to demonstrate value proposition better. Communicating your value and long-term goals to clients is crucial.
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