During an SEO Office Hours session, John Mueller from Google was asked about the impact of the <article> semantic HTML element on Google’s search results. While Mueller clarified that the <article> element itself does not directly affect search rankings, there are important reasons to consider its use.
Understanding the Impact of the <article> Element on Google
As Mueller mentioned, the <article> HTML element does not have any specific effect on Google’s search algorithm. However, it has semantic reasons that make it valuable for developers and search engines.
The Importance of Semantic HTML Elements
When it comes to HTML code, the term “semantic” refers to the purpose or meaning of the code. Semantic HTML elements provide structure and describe the purpose of specific sections within a webpage.
For example, the <footer> element indicates that the content within it is the footer section of the webpage. Similarly, the <article> element signifies that the content within it is the main content of the page. This helps search engines understand the structure and organization of the webpage.
Understanding the Role of the <article> Element
The <article> element plays a crucial role in dividing a webpage into sections, such as navigation, main content, and footer. While it’s not a direct SEO ranking factor, it helps communicate to search engines what the section is about and aids in determining the topic or centerpiece of the webpage.
Google’s Martin Splitt has discussed how search engines analyze the semantic content and layout tree of a webpage. The semantic content, including the use of HTML elements like <article>, helps search engines identify the topic and structure of the page.
The <article> Element and Accessibility
In addition to its importance for search engines, the <article> element also serves the purpose of improving webpage accessibility. By using this element, developers can enhance the accessibility information and enable search engines to better understand the structure of a page, ultimately making it easier for all users to navigate the content.
Using the <article> Element for Product Listing Pages
According to the official HTML documentation, the <article> element can be used for product listing pages. Since it represents an independent item of content, it’s a suitable option for showcasing products and providing search engines with a clear understanding of the content within that specific section.
The Benefits of Using the <article> Semantic HTML Element
In conclusion, while the <article> element itself may not directly impact search rankings, its use can greatly benefit developers and search engines. By utilizing semantic HTML elements like <article>, developers can structure webpages in a way that makes it easier for search engines to understand the purpose of each section. This, in turn, contributes to better search visibility and a more accessible web experience for all users.
If you want to improve your website’s SEO and ensure proper usage of semantic HTML elements, consider partnering with SEO Augusta’s SEO Services. Our experts can help optimize your website for higher rankings and better visibility. Learn more.
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