In a recent turn of events, Google has removed the expected end date for its experiment with the Google Search Generative Experience (SGE). Initially scheduled to end in December 2023, the development has led users to speculate about what the future holds for AI-powered search engines. AI search products have gained immense popularity among adults, as per a recent study, and AI-powered smart assistants are becoming quite the trend. This article dives into the details of AI’s role in search, how consumers feel about it, and possible changes in 2024.
Is AI-Powered Search the Future?
AI in search has shown to have a remarkable future according to the latest survey. It revealed that over 25% of users trust the results AI-powered search engines provide and see it as neutral and reliable. Furthermore, 29% of adult users demonstrated their readiness to switch to such services. Especially interesting was that 40% of millennials expressed their willingness for switching to Google SGE like services.
The Rising Demand for Generative AI Tools
Generative AI tools have started to gain ground in both work scenarios and regular usage. A recent report from McKinsey & Company shows that over 20% of people use generative AI regularly. The enthusiasm from SEO platforms could potentially be due to the opportunity to boost productivity and connect users to Google services more efficiently.
How to Adapt to Generative AI Search
There are several steps that marketers can take to stay ahead. Key strategies include aligning content with spoken or long-tail keywords, understanding the changing intent behind user queries, and diversifying the type of content featured on the platform. It’s essential to adjust SEO strategies to accommodate these shifts and optimize online presence. The number one spot in organic search is still a highly valued asset, and content marketers should aim to occupy that place.
More on Gemini and AI Quantum Leap
Google’s recent introduction of Gemini, a new set of large language models, raised anticipations for an AI quantum leap. These models were used in Google products with the aim of improving serving speed and broadening the user experience. However, does this effectively bring them to par with competitors or even give them a competitive edge? A recent Schwab Equity Ratings Report offers a fascinating insight.
Regulations and Concerns
Despite the upward trajectory of AI-powered search, some aspects deserve thorough consideration. The issue of copyright infringement is a potential roadblock. Some argue that Google SGE’s new approach could infringe on existing copyrights, leading to a loss in traffic for some websites. In response, a class-action complaint was recently filed against Google on this issue. However, it’s anticipated that Google’s monetizing potential through Ads and the rising demand for AI tools will outweigh these concerns.
In summary, as the landscape of search engines continues to evolve through AI, it’s critical to stay updated and revise marketing strategies accordingly.
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