Dynamic rendering can be a savior for websites with Javascript SEO issues. However, it’s not a permanent solution, and Google would advise using it as a workaround only. Instead, you should focus on implementing hydration, static rendering, or server-side rendering for your website.
What is Dynamic Rendering?
Dynamic rendering combines statically-rendered HTML pages for search engines with client-side rendered content for regular site visitors. By doing so, dynamic rendering can help minimize the crawl time needed for each of your pages, making it a valuable technique for large websites with frequently updated content.
How Dynamic Rendering Works
Dynamic rendering can be resource-intensive, time-consuming, and challenging to implement. A dynamic renderer like Prerender.io identifies search crawlers and redirects their requests to a static HTML version of the page, which is then cached for future use.
What Problems Can Dynamic Rendering Solve?
Dynamic rendering helps you to optimize speed-related crawl budget issues, reduce HTTP requests, and ensure that search engines don’t miss your JavaScript content. It’s ideal for large, JavaScript-heavy sites that generate lots of frequently updated content, such as ecommerce stores with revolving inventories.
Should You Use Dynamic Rendering?
Dynamic rendering is a viable option for businesses looking to get the most out of their crawl budget and low on engineering resources. However, it’s not a permanent solution, and we recommend implementing server-side rendering for better results.
Is Dynamic Rendering Cloaking?
Although dynamic rendering sends different content to Google crawlers and regular visitors, it’s not considered cloaking. Cloaking involves manipulating search rankings by sending different content or URLs to users and crawlers, which is not the case with dynamic rendering.
How To Use Dynamic Rendering As A Workaround
If your website uses JavaScript-generated content that’s unindexable, dynamic rendering can be used as a workaround to solve the problem. However, dynamic rendering generates many prerendering requests, which can slow down your server and increase the server’s complexity.
Summary
Before using dynamic rendering as a solution to your website’s JavaScript SEO, consider your options. While dynamic rendering offers excellent short-term solutions, it’s not a viable permanent solution. Instead, you should consider implementing server-side rendering for better results.
If you need help optimizing your website’s SEO, SEO Augusta’s SEO services can help you build and implement an SEO strategy that aligns with your business goals. Contact us today to learn more.
Featured Image: stegworkz/Shutterstock
Dynamic rendering can effectively solve your JavaScript SEO problems, but Google advises it should be a workaround rather than a long-term solution.
As it adds an extra layer of complexity when building your website, it’s recommended to implement hydration, static rendering, or server-side rendering instead.
Both Bing and Google deem dynamic rendering important enough to announce as a quick fix to Google Search crawling and indexing problems with JavaScript.
This means web development teams and the technical SEO community must understand the dynamic rendering process and why it should only be considered a temporary setup.
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