7 Strategies for SEO Budget Cutbacks
As SEO experts, we know that budget cutbacks, downturns, and other economic challenges can impact our ability to provide top-quality services. However, there are ways to be more efficient with our strategies to get the job done even with limited resources. SEO is not immune to budget cutbacks during these uncertain times. In this article, we’ll discuss seven things you can do when faced with a smaller SEO budget to get the most out of what you have to work with.
The first step is to understand the impact of factors affecting your budget on demand. Analyze the market and understand if demand is down overall for your product, service, or market. Are fewer people searching? Are fewer customers going through the funnel or customer journey? If so, adjust your approach and focus more on where people are still searching and have needs.
Revisit your goals and be realistic about your expectations. If you’re receiving less budget or fewer resources to work with, you may not be able to achieve the same results as before. Communicate your goals and make them as objective and tied to budget and resources as possible. Utilize AI to help you do more with less in smart and quality ways.
Narrow Digital Footprint
Limit your digital footprint and focus on where people are still searching and have needs. Streamline resources or focus your attention on the most profitable product or service offering. With a narrower focus and fewer resources, you can also narrow your website resource needs.
Prioritize where you put your budget and deploy resources. Do this by prioritizing content over technical updates, technical over UX, or CRO over link building. Be smart, utilize your updated strategy and goals, and deploy your resources in ways that don’t stretch you too thin.
Focus on what can be gained in the short term. Stay disciplined, know what you need to do and achieve in the short term, and do your best to forget about the long-term items. Achieve ROI in the short term, and get through this season to see budgets increase again.
If you have the luxury of thinking about long-term strategy, invest in website tech, infrastructure, the base of content, your thought leadership platform, and how you serve the full funnel as the authority in your industry. Take advantage and get ahead of competitors who are cutting budgets entirely or are focused on short-term thinking.
Never stop measuring what is happening. Have your own set of performance data to objectify everything you can. Draw correlations between reductions in budgets, markets, and other resources and performance. Use benchmark and past data from downturns or budget reductions as guidance.
In conclusion, it is never easy to deal with budget cutbacks, downturns, and challenging economic conditions, but there are ways to be more efficient with your strategies. Follow these seven strategies to make the most out of your limited resources. At SEO Augusta, we understand the challenges faced by companies during uncertain times and would love to help provide quality SEO services. Visit https://seoaugusta.com to learn more about our services.