Google’s John Mueller recently answered a question about the optimal number of product listings on a page for ranking purposes. Instead of providing a direct answer, Mueller suggested looking at the question from a usability perspective. Usability testing is a valuable method for testing a webpage by allowing potential customers to interact with it. In fact, in a Google podcast, Jenny Gove, a UX researcher at Google, emphasized that usability testing is essential to exposing problems and understanding what works well for users.
How to Conduct Usability Testing
It’s best to test with a diverse group of people to ensure accurate and unbiased results. Friends and family testers may come with biases, so it’s important to test with people outside of those circles. Microsoft Clarity user behavior analytics tool is an excellent way to conduct usability testing on a website. It helps showcase how people interact with a website and how they navigate through it, leading to insights that can help pinpoint the areas where the user experience needs improvement. Clarity also helps increase product discoverability and improve site navigation.
What Does Google Prefer?
The essence of SEO is optimizing a webpage for ranking purposes, which many believe means identifying what Google prefers. However, Mueller emphasized that optimizing for Google isn’t always about how Google may respond to the changes. It’s important to look at the problem from the context of a user. While Google doesn’t have a specific preference, pages may rank differently depending on how many products are on the page. Ultimately, the biggest effect on rankings is on the user-side and the bottom line.
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Keywords: usability testing, Microsoft Clarity, user behavior analytics, website usability, SEO services.
