The Google Search team recently organized Google Search Central Live in Tokyo, marking Japan’s first in-person event since the 2019 Webmaster Conference. The event, which took place on June 15-16, brought together website owners, digital marketers, web developers, and SEO professionals to discuss SEO and website optimization best practices. Attendees had the opportunity to learn from industry experts and the Google Search team, gain insights into the latest developments in Google Search, and engage in discussions on improving their website’s search performance.
The event featured a diverse lineup of speakers, including Googlers and experts, who shared their knowledge and expertise on website performance and optimizing Google search results. One of the key focuses of the event was artificial intelligence (AI). Several tweets from the event highlighted comments from Gary Ilyes, an Analyst at Google, regarding generative AI. These tweets emphasized the importance of writing content for humans, not robots.
Google SearchLiaison also reiterated this advice, reminding content creators to prioritize creating content for people rather than focusing solely on catering to search engine algorithms. Google shared a document addressing frequently asked questions about generative AI, explaining how these AI models learn patterns from data to generate new content such as text, images, music, and code. However, it’s important to note that these models may produce responses that contain factual errors and biases.
Google also introduced an updated feedback form for search users to report spam and ensure that search results meet Google Search Essentials. Attendees shared this new form, which allows users to report spammy content, spammy behavior, deception, low quality, paid links, or other abuses of search tactics. The form also includes a bulk submission feature, enabling users to report multiple pages at once.
Another valuable resource shared during the event was the Google Search Status Dashboard. This dashboard provides website owners with real-time information on crawling, indexing, ranking, and serving issues that may impact their websites.
In addition to the presentations, the event included Lightning Talks sessions, which provided short, fast-paced presentations on various topics. These talks aimed to promote interdisciplinary conversations and collaborations among attendees. One notable session discussed the use of AI chat at work, emphasizing that AI chatbots are best suited for tasks such as idea generation, writing, coding, translations, and summaries.
Overall, the Google Search Central Live event was a valuable experience for website owners, web developers, and SEO professionals looking to enhance their knowledge of Google Search and improve their website’s performance. With its diverse range of speakers and topics, tailored content, and networking opportunities, this event provided attendees with valuable insights and the chance to connect with industry experts.
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