Ask any SEO professional, and they will tell you that keyword research is an essential part of any search engine optimization strategy. But trying to do it without the right tools is a thankless task. That’s why we’ve put together a list of the 16 best keyword research tools used by SEO professionals to help you find the right one for your needs.
1. Semrush: One of the most popular keyword research tools on the market, Semrush offers a comprehensive suite of SEO tools. Its Keyword Overview provides search volume, CPC, and variations, while the Keyword Magic Tool gives you options like broad match, exact match, phrase match, and related words. Semrush also offers Position Tracking, Organic Traffic Insights, and Keyword Manager, making it a top choice for SEO pros. Price: $99.95-449.95/month.
2. Ahrefs Keywords Explorer: Ahrefs includes a Keyword Explorer that provides in-depth information on keywords. With data from 10 different search engines, it offers keyword suggestions, search volume, ranking difficulty, and keyword movement. Ahrefs also provides insights into your competition, helping you identify which keywords they’re ranking for, and you’re not. Price: $83-999/month.
3. Google Keyword Planner: As the world’s biggest search engine, it makes sense that Google would offer a keyword research tool. Google Keyword Planner provides data on monthly searches, related keywords, and bidding information. It’s a free tool for anyone with a Google Ads account.
4. Serpstat: Serpstat is another full-service SEO suite that offers link building, PPC campaign management, and local search optimization, as well as keyword research. It can help you identify keywords, analyze volume, popularity, and competition, and even track your competition. Serpstat’s results include the site in the featured snipped as the first result, helping you claim that spot for your own. Price: $59-499/month.
5. KeywordTool.io: If you’re looking for more keyword suggestions, KeywordTool.io is the tool for you. It provides competition, search volume, and trend data for all the relevant keywords. You can filter results based on region, language, platform, and type, and analyze your competitors to identify words and phrases they’re ranking for that you’re not. Price: $69-129/month.
6. Moz Keyword Explorer: Moz is one of the biggest players in the world of SEO tools, and its Keyword Explorer is no exception. With both paid and free versions, Moz offers robust keyword suggestions, detailed information on SERPs, tools for identifying long-tail keywords and search questions, and suggestions to help you rank internationally. Price: $79-599/month.
7. Google Trends: Another free tool from Google, Google Trends allows you to search specific words or phrases and see interest by region, interest over time, and related topics and queries. You can also compare two keywords to determine if one is trending more than another.
8. AnswerThePublic: AnswerThePublic taps into autocomplete data from search engines and uses this to determine search questions and phrases for you. It presents this information in a visual format that makes it easy to identify search volume, divided by questions, prepositions, comparisons, and related searches. AnswerThePublic has a free version and a Pro plan, which is better for SEO pros. Price: $9-199/month.
9. QuestionDB: QuestionDB allows you to discover relevant keywords that other keyword research tools may not suggest. You enter a broad keyword, and it returns a list of highly specific questions related to it. With this information, you can create content to target low-competition, high-potential words, establish authority within your niche, and increase your site’s traffic.
10. Jaaxy: Jaaxy claims to be the “world’s most advanced keyword tool” and provides a huge list of related words and phrases, as well as useful data on search volume, traffic, and competitor performance. It’s an easy-to-use tool that also includes information about how your website is ranking under tracked keywords. Price: Free (limited to 30 keyword searches per month)-$99/month.
11. Long Tail Pro: Designed to help SEO professionals identify long-tail keywords, Long Tail Pro includes tools for keywords, rankings, backlinks, SERP analysis, and site audit. Long Tail Pro returns as many as 400 highly specific words and phrases from broad seeds in seconds. Price: $24.75-.
12. Majestic: Majestic includes three keyword tools in its suite of SEO tools: Keyword Generator, Keyword Checker, and Search Explore. With Pro-level plans, it also explores competition for keywords and provides a more granular view of ranking difficulty. Price: $41.67-399.99/month.
13. Soovle: Soovle suggests keywords that you may have otherwise overlooked by combing sites like Google, Amazon, Bing, Wikipedia, and YouTube. It displays results by website, allowing you to optimize your content for each one individually. You can save suggestions for future reference or download them in a .CSV file. Soovle also provides an alphabetical list of the top internet keywords, each with an icon indicating its ranking platform. Price: Free.
14. Keyword Surfer: Keyword Surfer is a free keyword research tool that provides data on search volume, similar keywords, on-page statistics, and SERP analysis. It’s a Chrome extension that works directly in the Google search bar, so you don’t have to leave the page to do research.
15. KWFinder: KWFinder offers long-tail keywords generated from Google’s autocomplete feature. It also provides details on search volume, competition, and keyword difficulty. With a simple interface and pricing plans starting at $29, it’s a great option for smaller businesses and bloggers.
16. Ubersuggest: Ubersuggest provides keyword suggestions, content ideas, and traffic estimation. It also has a feature that allows you to analyze your competitors’ content to see how it’s ranking and identify opportunities to outrank them. Ubersuggest is free if you sign up for an account.
Now that you have an idea of the best keyword research tools on the market, it’s time to start using them to improve your SEO. If you’re looking for help with SEO in Augusta, GA, please consider SEO Augusta’s SEO services. With a dedicated team of SEO experts, we can help you improve your website’s ranking and visibility. Contact us today at https://seoaugusta.com.
