Could AI content creation have a positive impact on your SERP visibility?
Ready to increase your content creation output and scale your strategy efficiently?
AI content generators are now available to help you boost your output. Here’s what you need to know.
On June 14, I moderated a webinar with Connor Carreras, Sr. Director of Digital Customer Success at Conductor.
Carreras provided critical insights on how you can integrate AI into your content marketing strategy to improve your SEO results and stay ahead of the competition.
Here’s a summary of the webinar. To access the full presentation, fill out the form.
Understanding AI and Large Language Models
Does AI truly comprehend its output? Does it understand context and words like a human speaker would?
Large language models (LLMs) use complex systems to predict the next part of a sentence.
However, they may not always capture the underlying meaning.
When using AI tools, it’s important to remember that they may only convey the intended message some of the time, even though their sentences are grammatically correct.
In fact, Open AI found that even their advanced GPT-4 model only achieves 80% factual accuracy in certain areas.
What This Means for You
The good news is that Google does not oppose AI-generated content.
As long as your content demonstrates Expertise, Authoritativeness, and Trustworthiness (E-A-T) and meets the searcher’s needs, Google will not penalize you for using AI to assist with content generation.
Using AI can be particularly helpful if you were concerned about accuracy and originality. Generative AI only works with existing data and cannot create entirely new ideas.
Therefore, if you rely solely on AI, consider adding your unique touch or experiences, as AI cannot provide this.
Tips for Your Content
To apply generative AI to your writing, start with Prompt Engineering.
This involves giving the proper instructions to GPT for the desired outcome, rather than asking for something general.
Tip 1: Use AI to Brainstorm New Content Ideas
During brainstorming, you can ask the AI for five ideas in a specific category. It can provide relevant subheadings that can structure your long-form content.
This method offers a valuable way to obtain a high-level summary of common themes around a topic.
It helps identify relevant long-tail keywords, questions, and other aspects to cover.
You can then add your voice and style to the writing, avoiding the originality problem. Since it provides an outline, you don’t need to meticulously check for factual errors or AI-generated fabrications.
Tip 2: Use AI to Write Parts of First Drafts
This is great for obtaining targeted content for small sections and incorporating it into your writing.
It helps with focus and can provide snippets, paragraphs, or sentences to enhance your work, especially when aiming to rank for specific keywords in an article.
Tip 3: Use AI to Revise Existing Content
OpenAI has trained the model to provide suggestions and revisions, resulting in targeted and clear results.
By providing a framework and specific question, the model generates revised content that directly answers the question and aligns with the intent of the section.
Tip 4: Review Content & Provide Feedback
By doing this, AI tools serve as your writing buddy, offering concise feedback and suggestions. Explicit constraints and specific directions are necessary for focused guidance.
It offers feedback on content relevance and provides targeted recommendations, making it valuable for keyword targeting.
The Biggest Takeaway
AI is a tool, not a magic wand. It opens up opportunities to enhance content creation and improve efficiency and effectiveness.
However, it’s important to remember that AI is not perfect and only brings something partially new.
Instead, it works as a valuable partner in content production.
[Slides] Enhancing SEO Content Writing With AI: Opportunities & Challenges
Here’s the presentation:
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